Mejor Francisco

Mejor Francisco arrives at Couture Fashion Night with its first collection — the opening of a new story, and the personal vision of the brand's founder. It is fashion for a new generation: young, urban, versatile and uncomplicated, with a touch of sophistication and elegance. At its centre is streetwear that adapts to modern everyday life, with pieces that can be combined and worn differently each time — on the street, in leisure, at the gym, in the office, or as part of a more elegant look. Urban basics and comfortable pieces meet more refined elements, creating a collection that is young and wearable while carrying personality and style. The focus is on looks for young men, complemented by selected pieces for young women. The development of this first collection was guided by two experienced designers: Ketty Nunez stood at the creative head of the collection, shaping its vision, designs and stylistic direction, while Ahmad Kron supported its technical and craft execution, helping translate the designs into finished pieces. At Couture Fashion Night, Mejor Francisco shows for the first time on the CFN runway how a new generation wants to live fashion today: urban, versatile, comfortable and stylish.