Gertrudis Adenauer

Gertrudis Adenauer is the founder of SIERRA Zürich, a brand with one clear purpose: to dress women who live many lives in a single day. Drawing on her experience as a creative director and product manager in the German fashion industry — where she often found herself changing outfits several times a day — she built a versatile collection around casual elegance, designed to carry the modern woman from a morning event to a business meeting and an evening occasion without changing clothes. Her philosophy, captured in the brand concept “All Day Long”, redefines modern elegance through versatility. Presented alongside London Fashion Week, SIERRA Zürich has shown in Dubai, Dortmund and Düsseldorf, opened its first boutique on the island of Sylt, and works with two ateliers supporting its made-to-measure and B2B clients. At Couture Fashion Night, she presents a collection that empowers women to master their lives with confidence, class and comfort.